Design Guideline
2 weeks / 2013 / Student project
Starting of by analysing Volvo Construction as a brand to really understand its heritage and the core values that they communicate gave lot of inspiration on how the brand could evolve. To do this I used workshops, to both define the new core value and to describe it in words and graphics. The result is presented in a booklet which presents a new design guideline.
The booklet describes the new core values and how they connect to the existing. It also presents a two dimensional form that expresses the brand identity, and some examples on how it can be applied on future products.
The purpose is to provide a toolkit for designers to get started and provide rules flexible enough for designers to be creative but rigid enough to keep the brand easily recognisable.